Conceived as a work of art to be worn on the wrist, the brand new Datejust Lady 31mm presented at BaselWorld 2010 is destined to bathe every woman in a new light thanks to the diamonds that embellish its bezel and dial. Selected to be set by expert hands, the diamonds on the Rolex Datejust are absolutely perfect: colourless, defect- and conflict-free. Rolesor, a gleaming and resistant combination of steel and gold (white, yellow and rose) only serves to increase the prestige of these watch-jewels. The Rolex Datejust Lady reference 178341 is made of Everose and steel and characterised by a 31mm diameter case with a domed bezel set with 24 brilliants of two different sizes. Even the dial, with its chocolate colour, is decorated with gems: the Roman numeral VI makes reading the time a moment of pleasure. This watch has a COSC certified 2235 calibre automatic movement and an Oyster bracelet with Oysterclasp. 46 diamonds are set on the bezel of the Rolex Datejust Lady 31 mm Ref. 178383, in yellow gold and stainless steel; its silver dial bears Roman numerals, with the numeral VI encrusted with gems. A highly original floral design graces the dial of the third new Rolex Datejust Lady 31mm with the reference 178274. On the dark rhodium dial, except for the Arabic numeral at 6’ o clock, the hour markers are replaced with electroformed white rhodium tone-on-tone floral motifs and the bezel is fluted. This model is in white gold and steel with a Jubilé bracelet and Crownclasp. The calibre is 2235 self-winding and COSC certified. Those women who wish to “live the moment to the fullest” are spoilt for choice. Thanks to Rolex.